05/23/11 1:35pm

Article By: Katerva

World Environment Day (WED) is celebrated on June 5th, and this year, led by the United Nations Environment Programme (UNEP), Goodwill Ambassadors Don Cheadle and Gisele Bundchen are competing — for trees.

Gisele has pledged to plant one tree for every WED activity registered in her name, and in response, Don Cheadle has pledged for two. On June 5th, with help from the global WED community, the winner will plant a new forest in support of the UN International Year of Forests.

Click here to  learn about the WED Challenge, find WED activities, and throw your support behind either Gisele or Don!

This is a cross-post from Katerva.org.

Katerva identifies and awards the world's best sustainability ideas and initiatives. The Katerva Awards celebrate radical innovation and accelerate change for a sustainable planet.

Original Post: http://katerva.org/what-we-like/2011-world-environment-day-challenge-gisele-bundchen-vs-don-cheadle/