The Mission of Energy Now

Energy Now was created to use the latest television and digital media tools to fill this reporting gap on critical energy issues.

The program will focus primarily on the key challenges described above – oil dependency, the future course of the electric power sector, leading the clean tech revolution and energy efficiency. The successful resolution of these issues is central to America’s future. Energy Now! will cover them week-in and week-out with the substantive and original journalism that these issues demand. And Energy Now! will put these issues into perspective, making them relatable to its viewers and focusing its reporting on how they impact our lives now and in the future.

From time to time, we will also address other subjects injected into the news cycle that influence the energy debate, such as international developments in Asia or the Middle East that affect U.S. energy options. In so doing, however, we will always keep our principal subject matter focus in mind.

Our reporting adheres to our energyNOW! News Standards and the ethical standards adopted by the Society of Professional Journalists. We disclose our sources wherever possible, per our Disclosure Policy, including the interests that sources represent.

We will pay attention to what happens in Washington, D.C. and foreign capitals -- after all, climate change and clean tech are global challenges. But we will also make sure that our news teams fan out across America, because we know that the solutions to the energy challenges we face are as likely to emerge first in the market place, before state legislatures, public utility commissions and town halls, as on Capitol Hill. That is why we will also stay connected to local businesses, energy consumers, entrepreneurs and research labs, and we will visit America’s drilling sites, wind farms and filling stations.

In addition to reporting, we will also seek out informed opinion and commentary from a wide variety of sources. These opinion pieces will be appropriately distinguished from news stories.

We expect that invited commentary – including studio roundtables, debates, guest editorials and viewer opinions – will become an important part of our program. Together we hope that our news and commentary will fuel a vibrant, engaged community around Energy Now.